Championing Allyship and Representation: Celebrating Tony’s Role at the IWTTF Awards
There are moments in business that make you pause, reflect, and feel an overwhelming sense of pride-not just for what you do, but for the people you do it with. Last week brought one of those moments for me at Antella Travel Recruitment, as I watched my business partner, best friend, and husband, Tony Yerasimou, step into the spotlight as a judge (and proud Male Ally) for the upcoming IWTTF Awards by Women In Travel CIC.
The Power of Allyship
Tony has always been my greatest champion, cheering me on through every high and low. His unwavering support isn’t just reserved for me-it extends to every woman he works with, encouraging us to recognise and embrace our own brilliance, even on days when we might doubt ourselves. True allyship is about more than words; it’s about action, presence, and lifting others up. Tony embodies this, not just at home, but in every corner of our business.
Representation at the Heart of Antella
At Antella, representation isn’t just a buzzword-it’s the foundation of our culture. We believe that our strength lies in our people: our clients, our candidates, and our team. We strive to create an environment where everyone feels seen, valued, and empowered to reach their full potential. This commitment is woven into the very fabric of our business, guiding every decision we make.
Our core values-Authenticity, Commitment, Integrity, Quality, and Charity & Care-aren’t just words on a wall. They’re lived every day. We’re proud to donate a percentage of our fees to each client’s nominated charity, ensuring that our success translates into meaningful impact for the wider community.
Tony’s Perspective on the IWTTF Awards
In Tony’s own words:
“The IWTTF Awards are now an important fixture within the travel industry calendar. Any award is earned by the individual’s hard work and commitment; to be recognised is inspiring and should be celebrated.”
His involvement as a judge is a testament to his dedication to recognising and uplifting the unsung heroes of our industry-those whose impact often goes unnoticed but is deeply felt.
A Call to Celebrate Industry Heroes
With just days to go until the nomination deadline, I’d encourage everyone in our network to think about the individuals and companies who make a real difference in travel and tourism. The IWTTF Awards are a chance to shine a spotlight on those who go above and beyond-whether through allyship, innovation, or sheer commitment to making our industry better for all.
If you know someone whose impact deserves recognition, don’t hesitate to nominate them. Let’s celebrate the champions, the allies, and the everyday heroes who make travel and tourism such a vibrant, inclusive, and inspiring sector.
Here’s to allyship, representation, and the people who make our industry extraordinary.
- Elena Ktori, Founder, Antella Recruitment